How do you disclose ads, and do you need an influencer license, in the United States?

The FTC expects clear terms such as #ad, #sponsored or "Paid Partnership", shown early in the post rather than buried in hashtags.

Sources: Influenceflow: disclosure requirements 2026

The FTC's Endorsement Guides, revised in June 2023, make influencers themselves liable for misleading endorsements, and say a platform's built-in paid-partnership label may not be enough on its own.

Sources: FTC: endorsements, influencers and reviews · Baker Botts: the FTC's new endorsement guidelines